Voodoo launch PR on Demand Service

We have recently added a valuable string to our bow here at the Voodoo Agency with the introduction of a comprehensive copywriting, PR and communications service for our clients.

Sound PR and publicity strategies play a pivotal role in helping businesses to build a stronger market profile. How you present information about your company ethos, purpose, products and services can be highly influential in widening your customer base, increasing sales potential and improving performance.

“In the battle for market share, and amongst the buzz of competing voices, you are going to have to communicate more ‘loudly’, not less.” – CIPR

Our recent successes include the widespread media coverage we secured on behalf of Parker International to publicise their satellite expansion plans in the M62 corridor. Their story appeared in a range of local, regional and ‘trade’ publications including the Manchester Evening News, Logistics Manager magazine and the Runcorn & Widnes Weekly News.

Whatever your requirements, we have the expertise to provide you with accurate, well written copy for website content, newsletters and e-bulletins, marketing materials and press releases.

Public Relations and the media

Good PR can come at a fraction of the cost of advertising and ensures that you get your message across, enhancing reputation, earning understanding and influencing opinion.

As PR typically involves a newspaper or website covering your story, featured articles impact far beyond the transient nature of advertising, giving your service and products much more credibility.

“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.”

Advertising can also cost much more than the equivalent space in editorial – and there is industry acknowledgement that the implicit endorsement from high quality media coverage is of greater business value.

We can help raise your profile by targeting key publications and showcasing your activities. Our pay-as-you-go PR service includes distribution of positive news stories to agreed media contacts and identified ‘trade’ press. We can also advise on PR led photography.

New business contracts, premises and expansion plans, training and workforce development successes, and staff appointments and initiatives all have great potential for positive media coverage and are of high value as content for other promotional materials and online platforms.

“If I was down to the last dollar of my marketing budget I’d spend it on PR!”- Bill Gates

Website content

Websites are shop windows for so many businesses and nearly all internet communication is by written word. Improving the quality of presentation and information can increase your sales.

A recent BBC report stated that poor quality, spelling and proof reading of online copy content on business websites costs UK companies millions of pounds in revenue. An analysis of internet data has shown that a single spelling mistake can cut online sales in half, putting off consumers with concerns about credibility.

The same is true of out-of-date information, and this can be especially difficult to manage during the typical business week.

So if you would like to review your existing communications activity or require additional support, please feel free to give us a call and we can discuss your requirements.

“Historically, PR, marketing and advertising budgets are the first to be cut. However, that could be one of the first mistakes a business makes in an economic crisis.” – CBSMarketwatch



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