SEO and PPC Agency Preston

Your website should be a vital part of your marketing, but in order to maximise its effectiveness you need to make sure that it’s being seen. As with all other parts of your marketing strategy, Voodoo can support you in getting your website seen by people in Preston and beyond.

Search Engine Optimisation 

These days, even people who are visiting a known website do so by putting a search term into a search engine. If your customers know that it’s your company that they’re looking for, they could be lured away by your competitors if they see other Preston businesses coming higher up the list of hits than your company. Search Engine Optimisation, or SEO, is the process of making sure that your website is featuring as highly as possible in the list of returned websites when someone searches. If a user is looking for a Preston-based company that offers the products or services that you provide, you want to make sure that your website features as one of the top sites returned in the search.

Voodoo’s SEO specialists know how to go about getting your company up the rankings and can work with you to get the best results. Search engines have constantly changing rules around what makes a website relevant to internet users and by keeping abreast of these changes they can make sure your website is consistently ranking more highly than your Preston competitors and, where your business is more online based, further afield.

We will start by discussing with you the market that you are targeting and the products and services that you offer. Once we have a clear idea of what you’re up to, we can consider how people might search for what you have to offer online and come up with key words that bring people to you. By making sure that you have these covered on your website, it maximises the chances of your site featuring high up the list when people search.

Once the backbone of your website has been optimised for key words, we can move on to suggesting other ways to ensure people find you online. One of the highly valued ranking criteria for search engines is regularly updated website content, so we can suggest ways you keep your site refreshed. Giving your site a blog with some local flavour of what’s going on at your Preston headquarters or news of new products or services offered in store or online can make a big difference in increasing your website’s ranking.

Pay Per Click

While traditional advertising tends to be paid for irrespective of effectiveness, the internet offers a new way in which you can advertise your site and draw in new page views. Pay Per Click advertising allows you to place adverts on related websites and only pay when a user clicks on the advert to visit your web page.

Voodoo web marketing experts can help you determine where your adverts would be best placed in order to bring maximum return. We will work with you to choose relevant sites for your Preston location or ones that link to the type of products or services that you offer. This increases the likelihood of visitors clicking to view your page and is mutually beneficial. Voodoo can help you to select the right pages, the right key words to use and place the adverts and secure terms of the deal with the sites hosting your ads. Once your ads are live, we can also analyse the data that tells you how successful your adverts have been in bringing traffic to your site.

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